Every restaurant operator loses sleep over knowing there may be ways to increase their sales and profits but not knowing what or how to do it.
We dig into your numbers to find unrealized opportunities. Multiple ways to put the spotlight on winners and reduce/eliminate losers. Most restaurant operators have tons of data but not the time or know-how to properly analyze and interpret it. We translate your reports into clear answers about where profits are hiding.
We look at your current marketing to see what's working and what isn't. We've found that almost all restaurants are inefficient with their marketing spend. We show you what's working, how to optimize it and what is frankly just costing you more money.
We know that all restaurants share customers. We look at the key competitors within your trade area and develop an overall market "SWOT" analysis to identify areas of opportunity for you to double down on and weaknesses to address.
Most restaurants can tell you who their best or "ideal" customers are. In today's environment, that's not enough. We believe that segmenting customers and messaging them appropriately is one of the biggest areas of opportunity for restaurants. We help identify key segments and create more relevant and impactful messaging for them – which creates more effective and efficient marketing that drives topline AND bottom line results.
We fundamentally understand that no marketing efforts will work or be as effective as they could be without Operations full understanding and support. We not only work with Operations to "sell-in" every marketing effort but help them understand how this helps build the business, which benefits everyone.